Is Polling Good for Democracy?

Nov 17, 2022, 4:30 pm6:00 pm



Event Description

G. Elliott Morris 

Public opinion polling is the ultimate democratic
process; it gives every person an equal voice in
letting elected leaders know what they need and
want. But in the eyes of the public, polls today are
tarnished. Recent election forecasts have routinely
missed the mark and media coverage of polls has focused
solely on their ability to predict winners and losers.
In his new book, Strength in Numbers, data journalist
G. Elliott Morris argues that the larger purpose of
political polls is to improve democracy, not just predict
elections. Whether used by interest groups, the press, or
politicians, polling serves as a pipeline from the governed
to the government, giving citizens influence they would
otherwise lack.

G. Elliott Morris is a data journalist
and US correspondent for The
Economist, where he writes on a range
of topics including American politics,
elections, and public opinion.

  • Princeton Survey Research Center
  • Center for the Study of Democratic Politics (CSDP)